Mark Boulton Design

British Energy is the UK’s largest producer of electricity and the lowest carbon emitter of the major UK electricity generators. Together with Box UK, we redesigned the website for the trading arm of British Energy; British Energy Direct

Aligning with Amaxus

British Energy Direct was built by Box UK using their content management platform, Amaxus. Designing for content management systems requires an understanding of the functionality they offer and the default display of that functionality. We worked closely with Box UK throughout the implementation of the design to ensure the successful realisation of the complete user experience.

Cross disciplinary

We worked as part of a large team on this redesign effort. Co-ordinating the effort were a PR company in Bristol, UK. Involving Advertising agencies, Marketing consultancies, Copywriting agencies, Branding agencies and Development companies. A truly cross-disciplinary effort. We were involved from a user experience perspective which required us to be across most of the other activities which touched on the project. Working closely with all of these companies, we developed and delivered a cohesive user experience.

Branding online

The branding being developed by British Energy at the time, like many branding guidelines, did not consider web delivery in any great detail. We find this with a lot of branding being produced by agencies who aren't familiar with the medium. As such, we spend a degree of our time updating the guidelines and providing valuable consultancy.

Responsibilities: Information Architecture, UX Design, Graphic Design and Art Direction.