Noozz Product Suite

Noozz offers decision makers a powerful blend of news, market research and business services ‘under one roof’. From the latest news provided by Reuters to the Economist Intelligence Unit’s research, Noozz brings together information sourced from key publishers and business specialists. Mark Boulton Design was appointed to produce a legible front end to some of this complex market data for a new companies database product.

Cutting through the Complexity

By its very nature, market data is complex. From candlestick graphs and pie charts to lengthy tabular data and research papers, each data type had to be carefully considered from both a technical integration and an interaction design perspective. Providing a clear, legible interface by which users could interact this data was considered the number one priority for the project.

Noozz.com Company Intelligence homepage

Simple, clear design was essential for a product that delivered complex, interactive market data.

Noozz.com Company Intelligence interactive graphs

Company Intelligence includes rich graphing functionality. A user is able to manipulate the data in anyway they choose.

A Typographic Exercise

We consider much of web design, wether for a website or an application, to be a typographic exercise. Working closely with Noozz, we used Grey Box wireframes to begin to flesh out our initial sketches. Grey box wireframes help us do two things at the same time: focus on the functionality required, and also begin to look at content relationships and hierarchy. This way, typographic design and information architecture are worked on in parallel and can have a significant effect on each other.

Grey box wireframe of the Company Intelligence homepage

Grey box wireframes allow us to establish typographic hierarchy early on in the process.

We feel interface design is not a skin that is applied over the top of an application. For Company Intelligence, it was vital we began looking at the presentation of the data way before we looked at applying what would traditional be called design: colours, branding, iconography etc.

Doing just enough and nothing more

The legibility of this product relied completely on the simplicity of the design. Keeping it simple was absolutely key in this regard. We made sure we did enough, and not a pixel more than that. Mark Boulton Design delivered Company Intelligence to Noozz.com on-time and on-budget.

    What they had to say

    From day one I felt confident that Mark Boulton Design’s work was going to be top class.

    During the design phase they showed patience and the ability to truly inspire with the different concepts produced. They then developed and delivered the design with precision and timeliness.

    As a growing business, fast turnaround times are important to us. During this project, Mark Boulton Design was able to respond to separate design requirements at a moments notice, always delivering to the highest standard.

    Grant Howie—Operations Manager, Noozz

    Responsibilities

    Graphic design, Information Architecture, XHTML/CSS templates

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